Current Global

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We believe earning connection is your greatest currency.

To connect, you must ignite a spark.

It starts with a spark.

Before you put any communication out into the world, remember this: no one is listening. People are tuning out instead of tuning in with a singular purpose: to filter the music from the noise. The top-down paid media model is broken. In this era of cord cutting, ad blockers and information overload, we need a different approach.

Earned media drives impact like never before.

But it’s not enough to just earn attention.

We must earn connection.

Connections are earned when we meet people where they are, with something they value. It’s emotional. We must feel a connection. When we do, it inspires action and creates value. That’s the currency of connection.

At the heart of every connection is a spark.

The spark happens when human insight, culture and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We believe human connection is everything. It makes us Current.

What we do