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Our commitment

Fifteen percent of the world has a disability, yet every day content is published that’s inaccessible to many and campaigns are launched that aren’t designed to be inclusive of all abilities.
It doesn’t have to be that way.

Young dark haired woman communicating using sign language. She is smiling and wearing a blue shirt.

We launched Accessible by Design, our first-to-market agency commitment and client offering, with the goal that every piece of communication we develop, curate and publish for our clients and ourselves will meet the highest accessibility standards.

Fast Company recognized it in its 2021 World Changing Ideas Awards.

World Changing Ideas logo

Young black man communicating using sign language. He is smiling. He is to the left of the screen and is wearing a purple top.

Join the movement

We partnered with the PRCA and PR Council to provide communicators around the world with guidance on the tools available and the standards and processes they should apply to make their own content inclusive to all. We encourage you to visit www.accessible-communications.com to download the guidelines, view other resources and sign a commitment to show your intent to work towards making communications accessible.

Alternatively, you can download the guidelines below.

Why this matters

Current Global, MAGNA and the IPG Media Lab surveyed more than 800 people in the US and UK with sight, hearing, speech and cognitive disabilities to understand how brands can more effectively reach them.

Our study – Digital Accessibility: The Necessity of Inclusion – revealed that even when using assistive tools, some still struggle to access content comfortably or with ease, often because the content itself is the problem.

Download the report below and find out why marketers are missing out on cultivating meaningful relationships with a large demographic of consumers.

Man in a wheelchair sat working at his computer. He has a beard and is wearing headphones. He is typing at the keyboard and appears to be working in an office.

Let's talk

We thrive on solving the toughest brand and business challenges, and we’d love to discuss how we can help you win the moment.

hello@currentglobal.com
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