As a leader in transportation analytics, INRIX got a first-hand look at the impact of COVID-19 on U.S. traffic and transportation infrastructure. But with an oversaturation of stories pitched to the media about the global pandemic, how do we find the right balance for telling our stories without being self-promotional or tone deaf?
Balance high-level, consistent data-driven insights that tell broader transportation stories and grow brand recognition, with longer-lead reports backed by in-depth analysis and industry trends directly impacting INRIX public and private sector customers. Doing this, we were able to break through the noise to provide meaningful material and drive lead generation.
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