COVID-19 has had a huge impact on the socio—economic stability of India. And Omidyar Network India , an investment firm focused on social impact recognized that the lockdown presented a great challenge to India’s “Next Half Billion”: the vendors, daily wage earners, gig-economy workers and small businesses that the country relies on. To help address this segment of the population, Omidyar Network India promptly announced its Rapid Response Funding Initiative. The goal was to use the purpose-focused capital pool of Rs 10.75 crores to create immediate impact given the urgency and scale of the crisis
#RespondToCovid19, our integrated communications approach focused on spreading the word about the funding among the startup community. We wanted to build awareness to help bring in quality proposals to alleviate the crisis for those belonging to the bottom 60% of India’s economic distribution. We worked with Omidyar Network India to build dialogue around the responsibilities of impact investors in times of Covid-19 and the potential for Covid-19 related solutions for NHB through our media outreach and digital plan. We supported the firm’s efforts to rollout their Rapid Response Funding Initiative and build awareness of the projects and entrepreneurs supported. Our outreach plan and oped strategy backed by timely social media updates helped us inspire and support entrepreneurs with a purpose.
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