Brands will win in today’s environment if they deeply understand the experiences and perceptions that people bring into decision making, and then identify, with precision, the best moments to reach them.
Throughout our lives, there are moments that have the power to truly move us.
When a lifetime of experiences and heightened emotions collide with a host of social and cultural influences. Like creating a cherished family memory around the dinner table, receiving a diagnosis from the doctor, or realizing your network has just been hacked.
In these moments, minds are opened and decisions are made.